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Why can two entrepreneurs with similar financial knowledge make very different decisions and ultimately achieve very different business outcomes?
In this episode of DBA Chronicles, Dr. Valrie Grant and Dr. Kelly Burich speak with Soledad Tanner, founder and CEO of STC Consulting, a Houston-based strategic financial consulting firm. As a strategic fractional CFO, executive advisor, speaker, and business educator, Soledad helps entrepreneurs and organizational leaders turn financial clarity into better decisions, stronger performance, and sustainablegrowth.
Drawing on more than 30 years of experience in finance and international business, Soledad has repeatedly observed that understanding the numbers does not necessarily mean acting on them. That insight now sits at the heart of her Executive DBA research at the University of Houston’s C.T. Bauer College of Business.
Her research explores the relationship among business financial literacy, financial agency, profitability, and growth among Latina entrepreneurs. While financial literacyconcerns what entrepreneurs know, financial agency focuses on whether they intentionally use that knowledge to make and implement business decisions.
Together, we discuss:
- The human factors behind financial decisions that spreadsheets cannot reveal
- Why professional experience alone could not answer Soledad’s most important questions
- How the DBA is helping her move from observation and opinion to theory and evidence
- The difference between possessing financial knowledge and intentionally acting on it
- And so much more…
Soledad also shares one financial practice every entrepreneur should prioritize: an intentional monthly financial review. This standing appointment creates the opportunity to recognize what is working, correct what is not, and make better decisions before problems become more difficult to address.
Her central message is both simple and powerful:
Knowing is not the same as doing. Doing is where change happens.
Whether you are a DBA scholar, entrepreneur, educator, financial professional, or business advisor, this conversation will challenge you to think beyond financial knowledge andconsider what enables people to turn what they know into intentional action.
Subscribe to DBA Chronicles wherever you listen to podcasts and join our growing community of scholar-practitioners who are turning experience into evidence and evidenceinto impact.
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